One of the most often cited reasons for not embracing innovation is that it is too risky. Prototyping or testing often comes with a high cost. Combined with the cost of the time spent, this can all ...
A business plan is essential for business development. But even with a solid plan there is some aspect of unpredictability. There are a multitude of variables that have to be taken into account, any ...
Customer loyalty programs are surprisingly simple to implement, especially online, and can bring many benefits to your business. Beyond the simple fact of adding satisfaction for your regular ...
Without knowing your break-even point, you can’t make informed business decisions. To cover the costs of your business you need to sell enough goods or services to reach your break-even point. ...
Managing people is one thing, but anyone with experience of managing managers will know that's a completely different ball game. A management team that works in complete harmony is a rare and ...
Easily the most important first step in establishing any type of business is to define your customers so that you have the information you need to attract the right audience and generate valuable ...
The worst thing about a rude message is the author presuming you'll respond to a complaint or request when his communication lacks any hint of civility. When confronted with an obvious violation of ...
Showcasing a business online is an increasingly effective tool for attracting new customers. Blogging is a great way to start to communicate with your target audience. Blogs are highly effective ...
Every website should have an About page. It exists to capture the very essence of your business by reeling in your target audience and inspiring them with your story. The About page is more than just ...
While major companies create powerful green initiatives, many small businesses use the excuse of "no resources" to do nothing. However, everyone plays an important role in protecting the environment, ...
